Consumer Taste, backed by Science

Win consumer hearts (and shelves) with great flavour, backed by real data.

Services

Awards

How it works – In 3 simple steps

Register & send your samples

Apply online in minutes – it’s fast, simple, and stress-free.
Choose an upcoming test round (they fill up quickly!), then send us your product samples. We’ll take it from there.
Real consumers. Real feedback.

Your product is blindly tested by real consumers using trusted sensory methods. We measure appearance, smell, taste, texture, and overall balance – the real drivers of what people actually like.
Get honest insights & recognition

Get clear, actionable feedback and choose what matters most—compare with selected competitors, focus on key attributes, or tailor the analysis to your needs. If you rank top three, you’ll earn the TasteWorthy Award and a marketing toolkit to share your win.

Learn more

Some of the brands we’ve tested:

What Makes TasteWorthy Different?

We fuse groundbreaking sensory science with genuine consumer insights. With hundreds of consumers participating in each test, our awards and insights don't just reflect expert opinions—they represent real-world tastebuds.

No guesswork here—consumers run the show!

See our services

TasteWorthy – Scientifically proven taste that sells.

Studies have shown a connection between having an award on your product and increased willingness to buy.

With the TasteWorthy award of 1, 2 or 3 stars, consumers are guided to an excellent taste experience and help your product stand out on the store shelf.

The Award

Registration for Smaksäkrast 2025

In this year's edition we have many new features. With the Smaksäkrast event, you will receive exclusive inspiration from both sensory researcher Johan Swahn and a world-leading researcher in taste and sensory science.

Don't miss the chance to learn from the best – and at the same time challenge your own taste buds!

FAQs

TasteWorthy combines cutting-edge sensory science with real consumer testing to determine which products truly stand out in taste. It’s credible, consumer-driven, and deliciously scientific.
Simply register your products online, send us your samples, and we'll handle the rest. Your products undergo rigorous taste evaluations by real consumers, after which you'll receive detailed insights, awards (if you qualify), and actionable feedback.
Real, carefully selected consumers who match your target market participate in our extensive taste tests. This ensures genuine, relevant, and credible results.
Even if your product doesn't receive an award this round, you'll still get comprehensive, actionable insights and feedback to guide future product improvements.
We stand apart because our process is scientifically rigorous, fully transparent, and consumer-driven. We use advanced sensory methods, detailed statistical analysis, and consumer feedback—no guesswork involved.
You’ll get a comprehensive insights report, an official TasteWorthy certificate (if awarded), a three-year global license to use our award labels, and digital award graphics ready for immediate use.

TasteWorthy boosts your marketing with credible consumer endorsements, strengthens your negotiations with scientific data, and helps you stay ahead of competitors through detailed sensory insights and benchmarking.
Absolutely! We test a wide range of food and beverage categories, ensuring each product is evaluated accurately within its market segment.
We use standardized sensory evaluation methods backed by rigorous statistical analysis. Our tests include methods like Liking scores, Just About Right scales, Penalty Analysis, CATA (Check-All-That-Apply), open-ended consumer comments, and more. Every evaluation adheres to best scientific practices to ensure accuracy and reliability.
We use a sophisticated and scientifically validated weighting model, carefully considering overall liking along with consumer preferences for appearance, smell, taste, and texture. While the exact formula is our "secret sauce," rest assured it's rigorously developed, scientifically robust, and specifically calibrated to identify the products consumers genuinely prefer.