About TasteWorthy

A taste adventure awaits!

TasteWorthy transforms the sensory landscape by providing actionable, consumer-driven insights into the taste and sensory profiles of leading food brands. Our mission is to empower companies with precise, consumer-validated data, enabling informed decisions that drive market success—without the extensive costs of traditional market research.

Through rigorous sensory evaluations, TasteWorthy identifies the sensory attributes that make products stand out, reveals growth opportunities, and clearly outlines strengths and areas for improvement. Our transparent approach offers open-access sensory data, ensuring brands receive reliable, unbiased guidance.

Founded by sensory marketing Johan Swahn, TasteWorthy merges scientific excellence with extensive practical experience from the FMCG sector, delivering proven insights trusted by industry leaders.